Dogs

Diagram of a dog showing where to measure: neck circumference, chest circumference, and back length.

01

Neck Circumference

Measure around the widest part of the neck, just below the head, where the collar naturally sits. Once the tape is in place, slide two fingers underneath it — it should feel snug, but not tight.

02

Chest Circumference

Measure around the widest part of the chest, just behind the front legs. The tape should lie flat and level around the body without being pulled tight. Slide two fingers underneath to ensure a comfortable fit.

03

Back Length

Place the tape at the base of the neck, where it meets the back, and measure to the base of the tail. Make sure your dog is standing naturally on all four legs for an accurate measurement.

Measuring Guidelines

A few simple principles to follow
when measuring your companion.

Standing position

Your companion should stand naturally on all four legs throughout the measurement. Measuring while sitting or lying down can result in inaccurate measurements.

Two-finger rule

When measuring the neck or chest, two fingers should fit comfortably underneath the tape. This ensures a comfortable fit without restricting breathing or movement.

Thick coat

If your companion has a thick or dense coat, do not compress the fur with the tape. Measure over the coat as it naturally sits.

Between sizes

If your measurements fall between two sizes, always choose the larger one. Our materials have little to no stretch, and a slightly roomier fit is always preferable to one that is too tight.

Cats

Diagram of a cat showing where to measure: base of neck, behind the shoulderblades, and behind the armpits.

01

Neck Circumference

Measure around the part of the neck where a collar would naturally sit, just below the head. Leave a small amount of ease so the tape does not press against the fur. This measurement is especially important when ordering jewellery, such as necklaces.

02

Chest Circumference

Measure around the chest just behind the front legs. The tape should lie flat without being pulled tight. Allow 1–2 cm of ease, depending on coat length, so the garment can be worn comfortably — particularly important for pieces made with little to no stretch.

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